The Travel And Tourism Industry
Travel and Tourism Industry; An complete Overview of All Activities
The concepts of travel and tourism are very closely linked, and both the travel industry and the tourism industry have significant overlap. However, there are also differences between the two terms and the two industries. In this article, you will find out more about both travel and tourism, and the industries based on those activities.
What is the Tourism Industry?
Tourism is generally regarded as the act of travelling to a different location, for either business or pleasure purposes. However, it actually has quite a specific definition: the act of travelling to another environment, for at least 24 hours, but for no longer than one year, for purposes related to business or leisure.
A tourist is generally only classed as such if they stay in overnight accommodation situated in the location they travel to. By its very nature, tourism involves a round trip, rather than travel in one direction only. With this in mind, the tourism industry refers to all aspects of the service industry that cater to tourists.
What is the Travel Industry?
Travel refers to the act of moving from one location to another. This can refer to long-distance travel, short-distance travel, overseas travel, domestic travel and various other forms. Crucially, travel also includes both round trips and one-way journeys, and it covers a wide variety of different travel purposes.
The travel industry, therefore, refers to the numerous aspects of the wider service industry which cater for the needs and desires of those who have travelled from one part of the world to another.
Given the definitions above, it is understandable that many people struggle to see much of a distinction between the tourism industry and the travel industry. Indeed, there is clearly significant overlap between the two, and many of the businesses and services that cater for tourists also cater for travellers more generally.
Nevertheless, there are some notable differences. Essentially, the tourism industry is concerned with people travelling for business or pleasure purposes, staying in their destination for at least one night, and then returning. By contrast, the travel industry has a wider scope, covering more travel purposes and durations.
Travel and Tourism Marketing
The travel and tourism industry is one of the largest and most competitive in the world and this means that tourism businesses can live or die based on the quality of their marketing efforts. In particular, it is essential that companies like hotels, airlines, travel agents, tour operators and car rental services use the latest marketing methods to stand out. In the article “Tourism Marketing: Brand New Marketing Tips to Boost Your Results!” you will find out more about the importance of tourism marketing strategies, and see tourism marketing tips to help you to improve results.